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This web site jpr-recycling.co.uk states the following, "Roll On Roll Off Skips." We noticed that the website stated " Ndash; Commercial Transfer Station." It also said " Ndash; Roll On Roll Off Skips. Skip Hire and Waste Management. Provides skip hire and waste management services in Mid Wales and surrounding areas. Whether you are a domestic customer seeking one skip or a large business seeking a full waste management service, we always provide the same high level of services at industry leading prices. Click here to see our services." The header had skip hire as the highest ranking optimized keyword. It is followed by skips, skip, and skip hire wales which isn't as ranked as highly as skip hire. The next words jpr-recycling.co.uk used was skip hire mid wales. skip hire hereford was included but could not be seen by search engines.